To be blunt, it was cheaper than London!
But this wasn’t our only reason for making the decision. The choice to hold the con in the Midlands was made mainly because they are the MIDlands, the location is fairly equidistant from all points in the United Kingdom.
Secondly, because we imagined we may get some outside interest, we wanted the town we chose to be culturally significant, but at the same time not overwhelmingly large or hard to get around. Stratford is the quintessential English town and is also the birthplace of a pretty well known author and playwright, Bill Shakespeare. So everything is pretty much within walking distance and what you will be seeing is a fantastic setting with fantastic weather.
Finally, the Crowne Plaza itself. I travel a lot and in the United Kingdom I have been to a lot of hotels, but the Crowne in Stratford left an impression on me. Especially the pool and the outdoor deck with fire pits.
Hopefully this answers a few questions and gets you a little more excited!